T. Joel Wade, Professor of Psychology
Four studies were implemented in order to ascertain how men and women flirt with potential partners and which flirtatious actions are considered most effective. Study 1 (n = 40) and Study 2 (n = 60) sought to discover the actions that men and women, respectively, engage in to indicate romantic interest to a partner. Study 3 (n = 110) sought to determine which flirtatious acts from women are perceived as most effective by men. Women’s flirtations that suggest sexual access were expected to be rated as most effective. Study 4 (n = 222) sought to determine which flirtatious acts from men are perceived as most effective by women. Men’s flirtations that suggest emotional commitment and exclusivity were expected to be rated as most effective by women. The results were consistent with the hypotheses and are discussed in terms of prior research.
Wade, T. Joel and Slemp, Jennifer. “How to Flirt Best: the Perceived Effectiveness of Flirtation Techniques.” Interpersona 9, no. 1 (2015) : 32-43.